BMMA MAG 24

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E-commerce Marketing Common Mistakes

It’s been sometime since online commerce has been doing the rounds, however, the business model is still in the process of refinement.

Many e-commerce startups follow traditional marketing techniques and, as a result, they often end up with disastrous results.

E-commerce needs a different approach altogether.

Every business startup must steer clear from some common mistakes to avoid failing within the first few years of establishment.

Internet Marketing with Pinterest

Its 2012 and another social media website seems to have taken the internet by storm - Pinterest! Pinterest is a social media network, which allows users to organize and share videos and images through virtual pin boards, which are categorized into areas of interest and specific themes.

Users add pins either by using the ‘Pin It’ button or simply by uploading pictures or images. Users can also re-pin images and videos of their choice, adding an image that already exists on Pinterest to one’s own pin board. It is somewhat similar to retweeting.

The greater the number of re-pins, the more is the visibility or reach of the image.

Webinar Marketing: Attract and Address a Large Audience

Conventional face-to-face marketing seminars are considered as an effective relationship builder in the business world.

However, travel costs and the time spent away from office act as significant barriers, when it comes to getting and retaining attendance at such events.

This is one of major reasons why companies are now increasingly turning to the Internet as an effective tool for cutting costs, increasing productivity, generating revenue and communicating.

Webinars or web seminars are a cost efficient way for organizations to:

- Get solution-oriented information across to the target audience

- Build strong relationships with customers and prospects

- Generate quality leads

- Build their brand

LUNCH BMMA - 2012/04/24 - Bea Ercolini

1st date of us cycle 24th of April "Escape" Marketing. A dream strategy? Elle Belgium: What recipes will help enable the dream? Béa Ercolini Chief Editor, ELLE Belgium

Build a Loyal Following: Winning Customers Back

Every business loses some customers over time. Some of them move out, while others don’t need the service anymore.

The problem however, arises when more customers start leaving because they aren’t happy with your services or some other aspect of your business.

So should you be worried about losing your customers? Definitely, yes - losing loyal customers isn’t an option!

Loyal customers are important for any business - they refer their family and friends to your business and help it grow.

So isn’t there any hope of drawing them back to your business? Of course there is!

Here are a few things you could do to bring your customers back.

TRIODOS BANK (1980) & KOTLER’S MARKETING 3.0. (2010)

Effective Ways to Optimize Online Retail Marketing

Consumers these days use the online medium as an extension of other channels as they decide which products they want to buy, thereby giving rise to an increasingly multichannel retail scenario in Europe.

According to retail forecasts by Forrester Research Inc., online retail sales in Europe rose by 18 percent from 2009 to 2010.

The research also said that the number of online consumers in Europe is expected to rise from 157 million to around 205 million over the next five years. 

BMMA IS MOVING

You will now find us at:

133, Rue Colonel Bourg - 1140 Bruxelles
(at the RMB offices)

New Phone 02/730.44.21
New Fax 02/730.44.13

Online Market Research

How much information do you have about your consumers?

How much do you know about them right at this moment?

Several companies have extensive consumer profiles, which effectively describe their target consumers, including detailed information such as job titles, requirements and sometimes even life goals.

How do they do it?

The answer is not some high end consumer tracking software or some complicated marketing algorithm, but market research.

According to the Greenbook Research Industry Trends’ 2011 Report, Market Research Online Communities also known as MROCs, will witness massive adoption during 2012.

More and more businesses today are realizing the importance of market research for figuring out better ways of connecting with consumers, getting feedback and improving results without increasing their budgets drastically.

The internet revolution has provided marketers with effective resources, which can be used for conducting low cost or even free market research.